Fiction House & Standard Horror
Collage

Artists

This website takes an in-depth-look at the 44 horror comic books from Fiction House and Standard publishing companies.
Identifying artists, analyzing stories, hinting at nifty details, bespeaking points of interest, poking fun at inadaquacies and posting whole stories.


By the way: all the books are available to view and/or download at the Digital Comic Museum.

I took care of the last missing issues. So enjoy.

FICTION HOUSE HORROR !

The Great Pre-Code Horror Swindle” could have been the overall title to Fiction House’s line of horror books. Yet after five issues of shameless 1940s reprints they made an effort and produced some all-new books as well.

Their output however remained a meager one. 13 books in total are only a footnote in horror history. But one can make fun discoveries everywhere. What we tried with FICTION HOUSE HORROR is to find where the reprints came from – and how they have been doctored to fit into the 1950s GHOST COMICS.

Late issue of JUMBO – also featuring one horror reprint.

A word about Fiction House: founded in 1938 and closed down with the advent of the Comics Code in 1954, they published legendary books like FIGHT COMICS, JUMBO COMICS, JUNGLE COMICS, PLANET COMICS, RANGERS COMICS und WINGS COMICS.

They filled their books with Iger studio material and formed their own editorial staff at the same time. In the late 40s however they disbanded the artists’ bullpen again and continued to put out books with freelance contributions.
In the early 50s the company tried to maintain their publication schedule, but switched more and more to a merely quarterly publication rhythm. At the end of 1952 Fiction House started to thin out their line-up significantly.

But they held on to GHOST COMICS, for full 11 issues, starting at the end of 1951. Irritating though is their short intermezzo with MONSTER, the second horror title, which came out only twice. MONSTER – a title, by the way, which is just great for a horror book – and was never used before!

But let’s have a look at the artists – with emphasis on the young guns delivering fresh artwork.

Maurice Whitman

He never drew a single story for Fiction House horror, but those covers!

Whitman starts his run on gorgeous covers for Fiction House.

You can’t talk about Fiction House and not mention the covers. They CARED for covers. They knew what sold a comic book at the newsstands. Company president Thurman Scott supervised personally the design of every single cover (as an anecdote tells us in the delightful book “Comics Between The Panels”).
Fiction House covers are gorgeous.
Their use of color is only superseded by L. B. Cole’s wizardry at Star Publications. Vibrant title pages, often using a scantily clad “good girl” in the center. And that goes for the horror books as well! And Maurice Whitman did ALL of them.

Starting out in 1946 as regular artist for RANGERS, PLANET, JUNGLE and WINGS COMICS, Whitman was first assigned a cover in 1950 (WAMBI JUNGLE BOY #6). In 1951 followed LONG BOW INDIAN BOY and more jungle jobs with KAÄNGA and SHEENA.
Having dropped illustrating stories (mostly), Whitman was responsible for every Fiction House cover. From 1952 on his work graced also the title pages of FIGHT COMICS, JUNGLE COMICS, WINGS COMICS and INDIANS. He stayed the exclusive cover artist right up to the end.

Bill Benulis

Interesting young man, who worked only for Atlas/Marvel and Fiction House, starting out around 1952. Half of the time he used a steady inker for his pencilwork – Jack Abel. I saw the most extraordinary horror story by Benulis for STRANGE TALES #10 from Atlas. In “The Frightful Feet” he created a very weird animal kingdom that looked like Disney on LSD. Ever since I have been impressed with Benulis. Good man. Inventive.

Fiction House artist(s): Bill Benulis + Jack Abel

It’s a downright shame that Benulis wasn’t around earlier. He would have added a lot to pre-code horror in general.

Jack Abel

In his early days Jack Abel was surely more able (sorry!) on inks than on pencils. At the end of 1956 he found a home at DC, drawing mostly war stories.
As I am no expert on Jack Abel, please have a look at him online – to see his impressive Wikipedia entry click HERE.

Albert, A.

No first name has ever surfaced with Mr. Albert. And he’s only credited with 21 jobs for Fiction House. Not a bad artist at all, mysterious Mr. Albert fits in nicely with colleagues Benulis, Bill Discount and this next one:

John Belcastro

Very minor artist who allegedly ran with the Iger Studio from 1952 to 1954. Worked almost exclusively for Fiction House. Grand Comics Database lists 39 spottings in total. Signed some of his jobs with “Johnny Bell”. Belcastro has a scratchy style which is actually quite likeable. Fits more than just decently into these horror comic books.

Fiction House artist: John Belcastro

Bill Discount

And the next phantom pencil swinger, the third in a row. 34 spottings. He loved to swipe, mainly from Alex Toth. But again, like Albert and Belcastro, not a bad artist at all. His small oeuvre is limited to the years 1952-54 as well.

We post stories from all three in our “Stories” section – because they have earned it!

Alex Blum (reprinted)

I apologize for not appreciating this artist. Frankly, I hate that style of drawing. This is why I am into 1950s artwork.

Lily Renée (reprinted)

The same goes for one of the few women employed in the early comic book industry. Of course, 1940s artwork has its moments and some very creative page compositions now and then, but it’s soooooo bland in general. Sorry again.

Rafael Astarita (reprinted)

The exception to the rule: Now here’s a man who is obviously no comic book artist. This guy is an ILLUSTRATOR. Astarita puts glamour into a simple comic story.  A veteran of the first hour (starting out with NEW COMICS #3 in February 1936!), Astarita landed at Fiction House in 1942 doing “Inspector Dayton” for JUMBO, “Hooks Devlin” for FIGHT and “Kaänga” for JUNGLE COMICS. Interesting to us is his stint on “Ghost Patrol/ Ghost Squadron” for WINGS.

Fiction House artist: Rafael Astarita (reprinted splash in GHOST #2)

Astarita’s goal was to put some art into comic book pages – and was a great inspiration to many fellow artists, among them George Evans and John Celardo.
The best comic book encyclopedia ever published (“Comics Between The Panels”) corrects me and points out that Astarita was the FIRST comic book artist to sign on with the FIRST comic book shop there ever was (Harry Chesler’s in 1935). That is just… Wow!

Jerry Grandenetti and/or Will Eisner

(or: “The Case of the Absent Artist”)

Fiction House ran a beautiful series called “The Secret Files Of Dr. Drew” in RANGERS COMICS. Three of these were reprinted in GHOST / MONSTER COMICS.
Comics history believes these to be the work of Jerry Grandenetti – because they were signed by him. This is a mysterious misguidance.

“Dr. Drew” was drawn by no one else than the great Will Eisner himself.
For further discussion and detailed information please look up our section “Art Spotting Controversy” in the menu bar – or just click HERE.

Fiction House artists’ “scoreboard”. Who did what and how much? General count, added together from both series and sorted by number of pages illustrated:

John Belcastro 56
Bill Benulis 53 (47 with Jack Abel on inks)
Alex Blum 49 (reprints)
A. Albert 27
Will Eisner 24 (reprints)
Rafael Astarita 24 (reprints)
Jack Kamen 22 (reprints)
Bill Discount 17
Lily Renée 14 (reprints)
Jack Abel 11

Single story contributions by Art Peddy/Bernard Sachs, George Evans (rep.), Larry Woromay, Maurice Whitman (rep.), Charles Nicholas, Gus Schrotter (rep.) and Anthony D’Adamo.

Good to see that Fiction House horror can be linked to the names of three 1950s artists:

Bill Benulis, Jack Abel and John Belcastro.

Spotlight: The Covers

Fiction House sees no contradiction in blending horror with good girl art. Hey, that’s what they’ve been doing for years – why change a winning team and so forth, yadda yadda… Clearly an indicator, though, where they put their priorities.

We talked a bit about the outstanding covers above (see: Artists – Maurice Whitman), just let me elaborate some more in respect to the “eye candy” factor. A pubescent male teenager will automatically reach for a display of a damsel in distress. Is it fair that he may have been tricked into buying a bluff package?! The stories inside are reprints, often mutilated, the content is carelessly mashed together?! Of course it’s not fair!

But who could blame him? He could have gone for that horror book from Ace Magazines. Those with the excruciating balloons on the covers! Let’s make a test: You got 10 cent in your hands, buy a comic book please. Here’s your choice:

 Quick! Choose! What will it be? Hmm?

The Ace book would have been the “sustainable” choice. Well-written, original art, but no babes. But all these are thoughts you develop decades after the buy.

A note on the margin: I find it highly irritating that so FEW companies employed continuously working cover artists. They missed the point of creating attention and recognizability of the product completely by randomly assigning whoever was free at the moment to do a cover.
They would not have gotten very far in modern marketing. Well, they didn’t get very far in the old marketing…

Fiction House Oddity: The Stamp Page

All the horror books I’ve encountered so far feature a text story without pictures (usually two pages long) – adding a non-comics shiver tale to their contents. Fiction House is different.

Gosh and golly: a stamp “page”

They give you as a text article the “Stamp Page”. Which is no page, but only the third of a page. It’s a text column squeezed between two advertising columns. That’s why I overlooked it first. But it’s there, issue for issue. A man called Sidney M. Elias enlightening you about the wondrous world of stamp collecting.

Fiction House used to sport two-page text stories (as a quick research into old 40s JUMBO COMICS reveals). The so-called “Stamp Page” replaced the text story sometime in 1951.

I don’t care for stamps, so I did not read it, but it seems they published the same article over and over again (not only one, mind you, but an assortment of stamp gems).

Just another sign that the company produced as effectively as possible; cost-effectively and reader-dontgiveadamnedly. I made that word up, so what?

Appendix: Fiction House Chronology 1951-1954

To give you an overview of the company’s output, here’s a listing of all their comic books from beginning of 1951 to the end of 1954.
Left column: horror books  -  Right column: every other comic book published in these years.

Timetable looks a bit chaotic, because publication is sometimes noted only per year, sometimes per quarter, sometimes per month.

1951
Sometime 1951 PLANET COMICS #65 (only issue in 1951)
APACHE (one-shot)
January 1951
JUNGLE COMICS #133
JUMBO COMICS #143
FIGHT COMICS #72
February 1951
JUNGLE COMICS #134
JUMBO COMICS #144
RANGERS COMICS #57
March 1951
JUNGLE COMICS #135
JUMBO COMICS #145
FIGHT COMICS #73
April 1951
JUNGLE COMICS #136
JUMBO COMICS #146
RANGERS COMICS #58
INDIANS #5
Spring 1951
WINGS COMICS #113
FIREHAIR #7
COWGIRL ROMANCES #5
LONG BOW, INDIAN BOY #2
WAMBI, JUNGLE BOY #11
SHEENA, QUEEN OF THE JUNGLE #11
KAÄNGA COMICS #7
May 1951
JUNGLE COMICS #137
JUMBO COMICS #147
FIGHT COMICS #74
Summer 1951
WINGS COMICS #114
FIREHAIR #8
COWGIRL ROMANCES #6
LONG BOW, INDIAN BOY #3
WAMBI, JUNGLE BOY #12
SHEENA, QUEEN OF THE JUNGLE #12
KAÄNGA COMICS #8
June 1951
JUNGLE COMICS #138
JUMBO COMICS #148
RANGERS COMICS #59
INDIANS #6
July 1951
JUNGLE COMICS #139
JUMBO COMICS #149
FIGHT COMICS #75
August 1951
JUNGLE COMICS #140
JUMBO COMICS #150
RANGERS COMICS #60
INDIANS #7
September 1951
JUNGLE COMICS #141
JUMBO COMICS #151
FIGHT COMICS #76
Fall 1951
FIREHAIR #9
COWGIRL ROMANCES #7
LONG BOW, INDIAN BOY #4
WAMBI, JUNGLE BOY #13
SHEENA, QUEEN OF THE JUNGLE #13
KAÄNGA COMICS #9
October 1951
JUNGLE COMICS #142
JUMBO COMICS #152
RANGERS COMICS #61
INDIANS #8
November 1951
JUNGLE COMICS #143
JUMBO COMICS #153
FIGHT COMICS #77
December 1951
JUNGLE COMICS #144
JUMBO COMICS #154
RANGERS COMICS #62
INDIANS #9
Winter 1951
GHOST COMICS #1 WINGS COMICS #115
FIREHAIR #10
COWGIRL ROMANCES #8
LONG BOW, INDIAN BOY #5
WAMBI, JUNGLE BOY #14
SHEENA, QUEEN OF THE JUNGLE #14
KAÄNGA COMICS #10
January 1952
JUNGLE COMICS #145
JUMBO COMICS #155
FIGHT COMICS #78
February 1952 JUNGLE COMICS #146
JUMBO COMICS #156
RANGERS COMICS #63
INDIANS #10
March 1952
JUNGLE COMICS #147
JUMBO COMICS #157
FIGHT COMICS #79
April 1952
JUNGLE COMICS #148
JUMBO COMICS #158
RANGERS COMICS #64
INDIANS #11
Spring 1952
GHOST COMICS #2 FIREHAIR #11 (last)
COWGIRL ROMANCES #9
KAÄNGA COMICS #11
WAMBI, JUNGLE BOY #15
SHEENA, QUEEN OF THE JUNGLE #15
PLANET COMICS #66
WAR BIRDS #1
THE SPIRIT #1
LONG BOW, INDIAN BOY #6
May 1952
JUNGLE COMICS #149
JUMBO COMICS #159
FIGHT COMICS #80
June 1952
JUNGLE COMICS #150
JUMBO COMICS #160
RANGERS COMICS #65 (last) – will be resurrected as RANGERS (see below)
INDIANS #12
GHOST COMICS #3 Summer 1952 WINGS COMICS #116
COWGIRL ROMANCES #10
KAÄNGA COMICS #12
WAMBI, JUNGLE BOY #16
SHEENA, QUEEN OF THE JUNGLE #16
PLANET COMICS #67
WAR BIRDS #2
THE SPIRIT #2
LONG BOW, INDIAN BOY #7
JET ACES #1 (first)
July 1952
JUNGLE COMICS #151
JUMBO COMICS #161
FIGHT COMICS #81
August 1952
JUNGLE COMICS #152
JUMBO COMICS #162
INDIANS #13
RANGERS #66 (first) – the second installment
September 1952
JUNGLE COMICS #153
JUMBO COMICS #163
FIGHT COMICS #82
Fall 1952
GHOST COMICS #4 COWGIRL ROMANCES #11
WINGS COMICS #117
KAÄNGA COMICS #13
WAMBI, JUNGLE BOY #17
SHEENA, QUEEN OF THE JUNGLE #17
PLANET COMICS #68
JET ACES #2
INDIANS #15
RANGERS #68
LONG BOW, INDIAN BOY #8
October 1952
JUNGLE COMICS #154
JUMBO COMICS #164
INDIANS #14
RANGERS #67
November 1952
JUNGLE COMICS #155
FIGHT COMICS #83
December 1952
JUNGLE COMICS #156
JUMBO COMICS #165
Winter 1952
GHOST COMICS #5 FIGHT COMICS #84
WINGS COMICS #118
KAÄNGA COMICS #14
WAMBI, JUNGLE BOY #18 (last)
SHEENA, QUEEN OF THE JUNGLE #18 (last)
PLANET COMICS #69
JET ACES #3
THE SPIRIT #3
COWGIRL ROMANCES #12 (last)
INDIANS #16
LONG BOW, INDIAN BOY #9 (last)
1953
 Sometime 1953 3-D-FIRST CHRISTMAS (one-shot)
3-D-CIRCUS (one-shot)
3-D-SHEENA, JUNGLE QUEEN (one-shot)
MAN O’ MARS #1 (one-shot)
THE SPIRIT #4
February 1953
JUMBO COMICS #166
March 1953
JUMBO COMICS #167 (last)
April 1953
JUNGLE COMICS #157
Spring 1953
GHOST COMICS #6 JUNGLE COMICS #158
WINGS COMICS #119
KAÄNGA COMICS #15
PLANET COMICS #70
FIGHT COMICS #85
JET ACES #4 (last)
INDIANS #17 (last)
Summer 1953
GHOST COMICS #7
MONSTER #1
JUNGLE COMICS #159
WINGS COMICS #120
KAÄNGA COMICS #16PLANET COMICS #71
Fall 1953
GHOST COMICS #8
MONSTER #2 (last)
JUNGLE COMICS #160
WINGS COMICS #121
KAÄNGA COMICS #17
PLANET COMICS #72
Winter 1953
GHOST COMICS #9 JUNGLE COMICS #161
WINGS COMICS #122
KAÄNGA COMICS #18
RANGERS #69 (last)
WAR BIRDS #3 (last)
PLANET COMICS #73 (last)
KNOCKOUT ADVENTURES #1
(one-shot)
1954Sometime in 1954
THE SPIRIT #5 (last)
January 1954
FIGHT COMICS #86 (last)
Spring 1954
GHOST COMICS #10 JUNGLE COMICS #162
WINGS COMICS #123
KAÄNGA COMICS #19
Summer 1954
GHOST COMICS #11 (last) JUNGLE COMICS #163 (last)
WINGS COMICS #124 (last)
KAÄNGA COMICS #20 (last)

Both issues of MONSTER have been published sometime in 1953, our placing them in summer and autumn is speculative.

Oddity in publication schedule for INDIANS which shows a bi-monthly rhythm in 1952. There’s INDIANS #13 in August, INDIANS #14 in October – and INDIANS #15 in “Fall 1952”. Then INDIANS #16 is labeled “Winter 1952”. So where exactly does #15 come out? In November (which would go against the bi-monthly schedule)? In December? Might be, but is that “Fall” anymore? And winter is pressing with its # 16…

So you’ll find a strange occurrence in my listing: INDIANS #15 comes out before INDIANS #14. Just to let you know I do not approve of Fiction House’s way of indicating their dates of publication. A similar case is RANGERS #67 / #68…

About Fiction House’s horror books – it’s a clear picture:

First they want to cash in on the horror boom and put out old material wrapped in fresh pell-mell covers. Then they start giving a damn in mid-1953 and produce original art, but with the advent of the year 1954 the show is closing down.

Fiction House has already canceled their flagship title JUMBO COMICS and tries to hold on to JUNGLE, WINGS, KAÄNGA and PLANET. And GHOST COMICS as well!

They seem to set high hopes in horror, but all is lost in summer 1954 – and all titles get axed.

——————————————————————————————————————————–

STANDARD HORROR !

Standard tackled their horror line very tactical. They entered competition only at the height of the horror craze (along with St. John as one of the last publishers) and brought out (almost ever) exactly one book per month.
Starting with a nice and clean time-table: THE UNSEEN #5 in June 1952, OUT OF THE SHADOWS #5 in July, ADVENTURES INTO DARKNESS #5 in August, then continuing with THE UNSEEN #6 in September and so on… Putting a total of 31 horror issues on the newsstands.

Standard artist: Mike Sekowsky

Up front a brutal confession of a most personal nature:

A lot of Standard’s horror stories have bored me to death. Maybe the authors misunderstood the function of a horror comic…
Usually I’d just fling the thing into the corner, jump up and down in a rage and yell tirades about “no-good trash” and so forth. But the thing with Standard is – the art is so beautiful.

It hurts to see these ARTISTS execute tales of meaningless lameness.
Repetitions of clichés we’ve seen before in books of other companies – and seen them done better! What a cruel and senseless and tragic waste!

To top this verdict, here’s another shocker: read the two-page text stories in each issue, please! These are often more entertaining than the comic stories – and would have made interesting scripts. Why didn’t Standard go there?!

Ach! If my hair wasn’t grey already, it would have turned so reading THE UNSEEN, OUT OF THE SHADOWS and ADVENTURES INTO THE UNKNOWN. So let’s take a deep breath and search for the sunny side of Standard Horror. Every cloud has a silver lining; so look and look hard…

Spotlight: The Covers

Judging a book by its cover, Standard will win every time. Their title pages are simply wonderful. They present a new effort with each new issue.

I don’t like those grid-like Atlas covers; ACGs were formulaic; the ones from the Iger Studio were crude; Star’s were just going for weird color combinations; Ace always missed the point, and even the ECs are often not that good.

Standard artist: Rocco Mastroserio

What baffles me is the fact that Standard did not employ a cover artist. The busiest (which can be identified) seem to be George Roussos and Jack Katz, but the majority is uncredited for and a mystery to all the known art spotters.
It’s hard to tell an artist by just one “panel”. And they never signed a cover. Hold it, there’s one (!) signed by Roussos.

The covers NEVER referred to a story inside, by the way. Mere teasers. Which is a phenomenon in itself. At other companies they did (not always, but often enough). Slight correction: One cover actually does refer to a story inside – the unpublished ADVENTURES INTO DARKNESS #15 (learn more under the entry there), what a stroke of irony.

Back to the beautiful covers: I love that “Unseen” logo, which blends beautifully (like the “Darkness” scroll) into the gloomy and moody motifs. “Out Of The Shadows” looks a bit mechanical though.

Standard title pages emanate a massive amount of despair. They are truly frightening.
You wouldn’t wanna be in place of those poor folks being shocked out of their wits by a mummy, a vampire, a skeleton, a fiend. These covers transport imminent action and a small story in itself. What’s going to happen next? Nothing good!

Standard horror covers put the reader in the middle of the action.

A devil springs at you; you stumble upon an unholy graveyard scene; you watch helpless and terrified as a ghoul is boiling human heads! Strong stuff. So much the worse that the stories inside seldomly live up to the promise.

Spotlight: The Artists “Scoreboard”

Because Standard story lengths range from a half up to nine pages, we won’t count the jobs, but the pages executed per artist. So here’s our general count, added together from all three series:

130 Mike Sekowsky (mostly inked by Mike Peppe)
112 Rocco Mastroserio
112 George Roussos (32 with Mort Meskin)
108 Jack Katz
78 Alex Toth (inked by Mike Peppe)
52 John Celardo
42 Gene Fawcette
42 Nick Cardy
36 Ross Andru (partly with Mike Esposito)
31 Art Saaf
30 Mike Roy
29 Ralph Mayo
18 Jerry Grandenetti
16 George Tuska
15 Reed Crandall (8 with Mike Peppe)
14 Ruben Moreira
10 Charles Sultan

That’s 17 artists who contributed to Standard’s line of horror comic books; the main body of work done by the “Top Five”: Sekowsky, Mastroserio, Roussos, Katz and Toth.

Standard artist: George Roussos

In addition there are singular jobs under ten pages by Rafael Astarita, Murphy Anderson, Frank Giacoia, Sam Citron and Pete Morisi. Only two “long” stories (over three pages) show mystery artwork. The rest has been credited quite safely to the above mentioned artists. We’ll have a closer look at the first 12.

When you think of Standard’s horror books, one name springs to mind, because he was their finest artist: Alex Toth.
It surprised me to learn that four other artists contributed significantly more work. So let’s take it from the top.

MIKE SEKOWSKY

The most prolific artist I came across in my studies about pre-code horror. From 1951 on this man is credited (on Grand Comics Database) with approximately 4 stories per month. EACH month for the next years. Highpoint being October 1953 with 9 (!) story credits. This is next to impossible. Someone should probably check this…

Anyway, Sekowsky comes over from Ace Magazines, where he was a mainstay for mystery at THE BEYOND et al. Comparing his jobs one notices instantly that his work for Standard is much more inspired.
Sekowsky flourishes alongside his friend Toth – and is inked by the more than capable Mike Peppe. He is oftentimes on par with Toth; the mutual inker may be a meaningful factor. Sekowsky delivers wonderful horror artwork; I’ve never seen him do better.

ROCCO MASTROSERIO

Standard artist: Jack Katz

Yet another “refugee” from Ace. He was inking the fledgling Lou Cameron and left when the latter went solo. At Standard Mastroserio was given the chance to display his talent to full extent.
Though his characters’ poses and facial expressions sometimes tend to be a bit clumsy, he is an exquisite horror artist handling the color black very effectively and setting up his “camera” in most useful ways.

When Standard closed shop and horror went out of business, Rocco found work at Charlton and drew western comic books for the next years.

GEORGE ROUSSOS

A 1940s veteran from the house of DC and connecting with Standard in 1949, Roussos skids into their line-up for horror (maybe because he was with ECs “new trend” in 1950/51). I do not consider him to be a good artist, but he fits in astonishingly well. He should crumble to dust – next to Sekowsky, Toth, Celardo, Cardy or Fawcette. But he doesn’t.

His artwork is the crudest and most amateurish to be found in Standard books, yet Roussos is not the nuisance one would suspect him to be. Though his compositions are run of the mill, his faces look pudgy and his use of perspective is boring, there is a “gloom” to his panels which can be called unique.

You will recognize a Roussos story, like you will one by Howard Larsen. They share a level of abstraction; their work is more about the story’s atmosphere, not so much about the players inhabiting the stage.

JACK KATZ

The same goes for Jack Katz, a rookie starting out with THE UNSEEN #6. Not a good artist, crude style, masters only two dimensions. But memorable like hell. A very nice addition to Standard’s artist roster. His way of “filling” panels and “arranging” compositions are really unique.

His faces transport an underlying message of greed and lust – pointing beyond the cartoony pretense. A story illustrated by Katz (there are only 15 full-length ones!) should not be lacking from a 1950s horror anthology. He left for Atlas at the beginning of 1954.

Standard artist: Alex Toth

ALEX TOTH

A trend-setter and groundbreaker in graphic design. One of the greats. A meticulous craftsman who always reflected on the things he was drawing. An artists’ artist who influenced many of his colleagues.
Seems to me that this is already the case at Standard. Looking at Cardy, Andru, Celardo, Roy and especially Sekowsky there’s a Toth-like “house style” at work in these horror books.

Sekowsky, Mastroserio, Roussos, Katz and Toth are the “Gang of Five” at Standard.

They are being followed by seven more artists who can be considered as “regulars”, coming up here:

JOHN CELARDO

I took an instant liking to Celardo. He is to me the more elegant version of Mastroserio. As a 1940s veteran for Quality and Fiction House, Celardo enters the doors of the Standard offices around 1949. Doing the casual mystery story for ACG, he becomes Standard’s allround artist for western, war, romance, science fiction and eventually horror as well.

Celardo seems to have been a staffer. His panels look smooth and inventive, secure in every detail. A joy to look at. He only illustrated 6 long stories for Standard’s horror line. I am very much inclined to check out other titles – just for his artwork.

Standard artist: John Celardo

GENE FAWCETTE

Starts illustrating filler pages for the famous WINGS COMICS at Fiction House in the early 1940s, gets a shot at long stories with Quality’s NATIONAL COMICS in the mid-1940s and is to be found at Standard around 1947. Doing jungle adventures in quite a different style.

He can escape the jungle and turns up at Avon in 1950.
Fawcette is allowed some science fiction covers and stories, but also bikini babes in WHITE PRINCESS OF THE JUNGLE. After a short stint with Avon’s horror book WITCHCRAFT (two stories, one of them drowned by Alascia inks) he knocks again on Standard’s doors – only to be drawing fillers again!

It’s a shame that Fawcette only did 9 stories two or three pages long. His fine-lined and mostly light style is very peculiar and refreshing to look at.

He could have been what Louis Zansky was for Ace’s horror mags – an artist with a highly recognizable and distinct expression. They didn’t let him be.
Fawcette survived three more years in the comic book business drawing funny features like CUTIE PIE and SUPERMOUSE. This is almost tragic.

Standard artist: Gene Fawcette

NICK CARDY

Another 1940s veteran coming over from Fiction House and Quality. Aligning himself to the house of DC, Cardy only stays for an interlude at Standard.
Like Fawcette he only does 9 longer stories and is missed when he leaves in the beginning of 1954.

His horror illustrations are so compact and inventive (dismal too) that he can be easily mistaken for Toth. Luckily, better art spotters than me have drawn the lines and sorted things out.

ROSS ANDRU

The lament goes on. A crying shame that this fine artist did not contribute MORE to Standard’s horror books. (The same goes for the next two men coming up, just telling you in advance). Andru is one of the best beginners the business has ever seen.
Starting in 1951 (one of his first jobs is a romance story) Andru mainly works for Standard in 1952/53. Delivering fantastic work for their JOE YANK series. 6 horror stories bear his mark.

ART SAAF

The next one from the Fiction House connection. Also changes to Standard in 1949 working on all the adventure titles. Illustrates surprisingly little for their horror books. Saaf’s style is clean and crisp and more suited for the romance comics like INTIMATE LOVE, POPULAR ROMANCE, THRILLING ROMANCES and (who would have believed it?) NEW ROMANCES.

Standard artist: Nick Cardy

Have a look at his “Death Drum” (posted on our “Stories” section) – which in fact has the feeling of a love story gone terribly wrong.
Saaf seems to disappear from the face of the earth in 1954, but emerges again 15 years later at DC – doing romance books again. How cruel can fate be?!

MIKE ROY

An old acquaintance who worked shortly for Charlie Biro’s crime comic books. Did odd jobs for Avon, Hillman and Eastern Color before landing those precious few horror stories for Standard.
Moved instantly on to the Sterling company and contributed to their two pre-code horror books (THE TORMENTED).

Later on Roy was seen at St. John, DC and Pines – a true illustrating nomad. His style is in no way special, I deem him to look like a crossover between Sekowsky and Grandenetti.

Spotlight: Story Titles and Settings

What are the topics of Standard horror?

Where Atlas for example did endless variations about the vampire, werewolf and zombie tune, Standard refrained from supernatural personnel. They did hardly ever rely on vampires, werewolves and zombies. There is some witchcraft going on though. Haunted killers and evildoers are the most recurrent theme.

Concerning the story titles – “Death” is the most used word: Dr. Death, Death Drum, Till Death Do Us Part, Death Warmed Over, Two Deaths To Die, Interlude For Death, Death Wish, Death Tolls The Bell, Death Reaches Out, Stronger Than Death, Hands Of Death, Death Follows Orders, Bride Of Death, Death’s Bridal Gown and Frozen Death.

Standard artist: Ross Andru

Runners-up are combinations with “Horror”, “Phantom”, “Evil”, “Devil” and “Satan”.

Looking at the story contents, I get the impression that the Standard writers rummaged through the “horror canon” and ticked off plot for plot.
Do a story about mermaids, musicians, dancers, circus people, painters, the bayous, monster insects, tigers, the afterworld, a genie, World War II, adventurers, treasure hunters, amputated hands, cannibals, ancient curses, gamblers, pacts with the devil, executioners… and so on.

I may be unfair, though. Comic books were an assembly-line operation in the 1950s; most of the companies worked as fast and as cheap as they could – not caring for originality. Exceptions to the rule are surely EC and Harvey.

But still. There is no editorial attitude in Standard horror. They never addressed their readers; they never installed a letter’s page. They packed anything in these books. It’s arbitrary. I think that’s shameful, considering the artwork that went with it.

And here’s a “biggie” I almost overlooked: Standard’s horror tales are not hosted!

I realize that just now after having read ALL of them and feeling uneasy about them. This may be THE crucial point which tips the scales. Horror writing without host won’t get off the ground unless it’s really masterful or offers fast-paced insanity right from the beginning.
I can count on my two hands those few Standard stories which accomplished one or the other.

The horror yarns from Ace Magazines weren’t hosted either (okay, except THE HAND OF FATE), but they transport a whole other look-and-feel. Because they cared about their characters! That cannot be said about the Standard horror line. Very sadly.

This is my mantra: artwork will charm you, but writing will impress you.

A Standard Oddity: Start With Number 5, Please.

This must have driven collectors in the 60s and 70s insane: Trying to find THE UNSEEN #1, or ADVENTURES INTO DARKNESS #2 or OUT OF THE SHADOWS #3. This proved to be mission impossible. Because those issues do not exist!

Standard artist: Art Saaf

Oddly enough, Standard chose to label a new comic book with starting number 5. This goes for almost all of their books (exceptions are mentioned in the upcoming appendix).

Why would they do something crazy like that? Why did the competition never complain about that? Or even imitate this erratic behavior?

Comics historian George Suarez suggested in his excellent horror studies (“Tales Too Terrible To Tell”, not sure if it’s still available, but have a look HERE) that this may have been an elaborate ruse to make newsagents believe that this comic book was no hopeless newcomer to the rack, but on the contrary a middleweight champion with already four successful issues under its belt.

Appendix: STANDARD Chronology 1952-55

To give you an overview of the company’s output, here’s a listing of all their comic books from January 1952 to September 1954.
Right column: horror books  -  Left column: every other comic book published in these years

As we see, Standard is relaunching its line-up in the first half of 1952. Dropping old titles and losing some funny animal books, they go for the romance market, try out some war books and install their three horror titles, of course.
They plan it quite strategically; there’ll be at least one horror book every month (and mostly exactly one!). And they cling on to their horror line, when all the other experiments have failed or petered out.

January 1952
THRILLING ROMANCES #17
NEW ROMANCES #9
WILLIE THE PENGUIN #5 (not first)
BUSTER BUNNY #12
DIZZY DUCK #38
GOOFY COMICS #47
February 1952
BEST ROMANCE #5 (first)
INTIMATE LOVE #16
POPULAR ROMANCE #17
KING COMICS #159 (last)
JIGGS AND MAGGIE #21 (last)
BILL WEST #10 (last)
SUPERMOUSE #17
HAPPY RABBIT #47
COO COO COMICS #61 (first)
KATHY #10
March 1952
THRILLING ROMANCES #18
TODAY’S ROMANCE #5 (first)
NEW ROMANCES #10
REAL LIFE COMICS #57
JOE YANK #5 (first)
GOOFY COMICS #48 (last)
WILLIE THE PENGUIN #6 (last)
BUSTER BUNNY #13
DIZZY DUCK #39 (last)
SNIFFY THE PUP #14
April 1952
INTIMATE LOVE #17
POPULAR ROMANCE #18
SUPERMOUSE #18
COO COO COMICS #62 (last)
HAPPY RABBIT #48 (last)
May 1952
BEST ROMANCE #6
THRILLING ROMANCES #19
TODAY’S ROMANCE #6
NEW ROMANCES #11
JOE YANK #6
KATHY #11
June 1952
BATTLEFRONT #5 (one-shot)
REAL LIFE COMICS #58
POPULAR ROMANCE #19
MY REAL LOVE #5 (one-shot)
OZARK IKE #24
SUPERMOUSE #19
SNIFFY THE PUP #15
THE UNSEEN #5 (first)
July 1952
INTIMATE LOVE #18
THRILLING ROMANCES #20
TODAY’S ROMANCE #7
NEW ROMANCES #12
THIS IS WAR #5 (first)
OUT OF THE SHADOWS #5 (first)
August 1952
BEST ROMANCE #7 (last)
POPULAR ROMANCE #20
JOE YANK #7
SUPERMOUSE #20
KATHY #12
ROGER DODGER #5 (one-shot)
ADVENTURES INTO DARKNESS #5 (first)
September 1952
FANTASTIC WORLDS #5 (first)
EXCITING WAR #5 (first)
THRILLING ROMANCES #21
TODAY’S ROMANCE #8 (last)
NEW ROMANCES #13
CRIME FILES #5 (first)
REAL LIFE COMICS #59 (last)
OZARK IKE #25 (last)
SNIFFY THE PUP #16
THE UNSEEN #6
October 1952
LOST WORLDS #5 (first)
INTIMATE LOVE #19
POPULAR ROMANCE #21
THIS IS WAR #6
JOE YANK #8
SUPERMOUSE #21
OUT OF THE SHADOWS #6
ADVENTURES INTO DARKNESS #6
November 1952
THRILLING ROMANCES #22
FANTASTIC WORLDS #6
CRIME FILES #6 (last)
GANG WORLD #5 (first)
JET FIGHTERS #5 (first)
KATHY #13
THE UNSEEN #7
December 1952
LOST WORLDS #6 (last)
INTIMATE LOVE #20
NEW ROMANCES #14
EXCITING WAR #6
THIS IS WAR #7
JOE YANK #9
DATE WITH DANGER #5 (first)
JETTA OF THE 21st CENTURY #5 (first)
SUPERMOUSE #22
SANTA’S CHRISTMAS COMICS (one-shot)
ADVENTURES INTO DARKNESS #7
January 1953
FANTASTIC WORLDS #7 (last)
POPULAR ROMANCE #22
THRILLING ROMANCES #23
GANG WORLD #6 (last)
JET FIGHTERS #6
WHO IS NEXT? #5 (one-shot)
LUCKY DUCK #5 (first)
THE UNSEEN #8
OUT OF THE SHADOWS #7
February 1953
INTIMATE LOVE #21
EXCITING WAR #7
JOE YANK #10
DATE WITH DANGER #6 (last)
JETTA OF THE 21st CENTURY #6
KATHY #14
SUPERMOUSE #23
ADVENTURES INTO DARKNESS #8
March 1953
NEW ROMANCES #15
THIS IS WAR #8
JET FIGHTERS #7 (last)
BUSTER BUNNY #14
THE UNSEEN #9
April 1953
POPULAR ROMANCE #23
JOE YANK #11
JETTA OF THE 21st CENTURY #7 (last)
SUPERMOUSE #24
LUCKY DUCK #6
OUT OF THE SHADOWS #8
ADVENTURES INTO DARKNESS #9
May 1953
INTIMATE LOVE #22
EXCITING WAR #8
THIS IS WAR #9 (last)
KATHY #15
PETER PIG #5 (first)
THE UNSEEN #10
June 1953
NEW ROMANCES #16
SUPERMOUSE #25
SNIFFY THE PUP #17
ADVENTURES INTO DARKNESS #10
July 1953
POPULAR ROMANCE #24
LUCKY DUCK #7
BUSTER BUNNY #15
OUT OF THE SHADOWS #9
August 1953
NEW ROMANCES #17
INTIMATE LOVE #23
KATHY #16
JOE YANK #12
SUPERMOUSE #26
PETER PIG #6 (last)
DENNIS THE MENACE #1 (first)
THE UNSEEN #11
September 1953
SNIFFY THE PUP #18 (last)
LUCKY DUCK #8 (last)
RICKY #5 (one-shot)
ADVENTURES INTO DARKNESS #11
October 1953
POPULAR ROMANCE #25
INTIMATE LOVE #24
NEW ROMANCES #18
JOE YANK #13
SUPERMOUSE #27
BUSTER BUNNY #16 (last)
OUT OF THE SHADOWS #10
November 1953
EXCITING WAR #9 (last)
DENNIS THE MENACE #2
THE UNSEEN #12
December 1953
POPULAR ROMANCE #26
INTIMATE LOVE #25
NEW ROMANCES #19
SUPERMOUSE #28
ADVENTURES INTO DARKNESS #12
January 1954
THRILLING ROMANCES #24
JOE YANK #14
OUT OF THE SHADOWS #11
February 1954
INTIMATE LOVE #26
POPULAR ROMANCE #27
DENNIS THE MENACE #3
SUPERMOUSE #29
THE UNSEEN #13
March 1954
NEW ROMANCES #20 OUT OF THE SHADOWS #12
ADVENTURES INTO DARKNESS #13
April 1954
THRILLING ROMANCES #25
INTIMATE LOVE #27
POPULAR ROMANCE #28
JOE YANK #15
SUPERMOUSE #30
THE UNSEEN #14
May 1954
NEW ROMANCES #21 (last)
DENNIS THE MENACE #4
OUT OF THE SHADOWS #13
June 1954
THRILLING ROMANCES #26 (last)
SUPERMOUSE #31
ADVENTURES INTO DARKNESS #14
(last)
July 1954
POPULAR ROMANCE #29 (last)
JOE YANK #16 (last)
DENNIS THE MENACE #5
THE UNSEEN #15 (last)
August 1954
INTIMATE LOVE #28 (last)
SUPERMOUSE #32
OUT OF THE SHADOWS #14 (last)
September 1954
LITTLE ANGEL #5 (first)
DENNIS THE MENACE #6

This is some seriously crazy publication schedule!

Almost every month books get launched or cancelled. Some are launched and immediately cancelled at the same time (the unlucky one-shots BATTLEFRONT, MY REAL LOVE, ROGER DODGER, WHO IS NEXT? and RICKY). Other series won’t live long enough to see even a third issue (BILL WEST, the second installment of COO COO COMICS, CRIME FILES, DATE WITH DANGER, GANG WORLD, LOST WORLDS or the unwanted funny animal PETER PIG).

Interesting psycho-crime one-shot from Standard

 

The ambitious science fiction series FANTASTIC WORLDS only comes out three times. As do the war title JET FIGHTERS, the humor feature JETTA OF THE 21st CENTURY and the romance book BEST ROMANCE. Which is a shame. One should be grateful that Standard put up with the horror books as long as they did. 31 issues of UNSEEN, DARKNESS and SHADOWS. Can’t say they didn’t try.

In the summer of 1954 things get really bleak. 8 long running titles get axed and nothing new is going up. Standard is leaving the business.

Some of the above entries are speculative (because no actual month is given in the Grand Comics Database). We deducted the dates by the (mostly known) publication frequency.

WILLIE THE PENGUIN is a rare exception (to the start-with-number-five-rule). Launched in mid-1951, it ran from numbers 1 to 6 (and did NOT start with a #5).

The one-shot BATTLEFRONT was published in June 1952 and clashed with BATTLEFRONT from Atlas (which came out simultaneously) and was immediately cancelled. In July Standard launched a new combat title called THIS IS WAR.

The last comics launched are DENNIS THE MENACE (also starting with a #1!), a sure-fire license product, and the short-lived LITTLE ANGEL (two issues) which is interestingly enough a female DENNIS clone! Also published were: THE KATZENJAMMER KIDS #21 (sometime in 1953) – possibly also issues #18-20 (in 1952/53).

 

Note: FICTION HOUSE & STANDARD HORROR is a spin-off of the German website FIFTIES HORROR (presenting pre-code horror in general to an unsuspecting public). FICTION HOUSE & STANDARD HORROR specializes in the products of two specific companies and is therefore drafted in the English language. The sister website ACE HORROR is already online.

Acknowledgements:

All the folks at the Digital Comic Museum (DCM) and the Grand Comics Database (GCD), who have been incredibly supportive – as always. Special mention goes to Mike Benton and George Suarez, who have been breaking ground for pre-code horror research in the 90s.
And of course a big hand (drumroll) for (you guessed it) Jim Vadeboncoeur, Jr., the man with all the wisdom and generosity.
Jim loaned me dozens of comic books, which I scanned and uploaded to the Digital Comic Museum. All horror magazines from Fiction House and Standard are online.

 

If you like to read on, click on the “Series Section”
(THE UNSEEN, OUT OF THE SHADOWS, ADVENTURES INTO DARKNESS or GHOST/MONSTER) for our issue by issue review for all books.